On October 6th, 2025, we welcomed Thijs Oosterink to True North for an inspiring conversation about leadership, purpose, and the art of staying true to one’s values in a fast-changing world.

In this episode, Thijs opens up about the personal beliefs and defining moments that shaped his path -from building principle-driven companies to balancing ambition with authenticity. Guided by interviewer Stephan Spijkers, the discussion dives deep into what it means to find your own “true north” and lead from a place of clarity, courage, and conviction.

Event Highlights:

  1. Purpose as the Compass
    Thijs shared how strong personal principles can act as a guiding compass – helping leaders navigate uncertainty and make decisions aligned with what truly matters.
  2. Leadership Beyond Titles
    True leadership, he noted, is less about authority and more about responsibility – showing up consistently, listening deeply, and creating space for others to thrive.
  3. Innovation with Integrity
    In a world obsessed with speed, Thijs advocates for thoughtful innovation – building solutions that serve both people and purpose, not just performance metrics.
  4. Clarity in Chaos
    Stephan and Thijs explored how grounding yourself in values allows you to move through complexity with focus and peace of mind, even when the path ahead isn’t clear.

Want to hear the full conversation?
🎧 Watch the full episode on our LinkedIn and explore how purpose-driven leadership can redefine success in business and beyond!