On October 6th, 2025, we welcomed Eric Jan C. Van Putten to True North for an inspiring conversation about Eric’s journey through various roles in B2B marketing, the importance of communication in international teams, and the challenges of transitioning from a corporate environment to freelancing. Eric Jan shares insights on change management, identifying red flags in marketing processes, and the significance of bridging gaps between marketing and sales.

The conversation also touches on Eric’s decision to embrace a boat life while freelancing and the future of technology in the marketing landscape.

Event Highlights:

  1. Eric Jan’s Journey in Technical Marketing
    Eric Jan has over 16 years of experience in technical marketing and sharing with us how during this time it were a lot of the international collaboration in marketing.
  2. Identifying Red Flags in Marketing Processes
    Identifying red flags in marketing processes can lead to significant improvements and bridging gaps between marketing and sales is essential for success.
  3. Choosing a New Lifestyle: Freelancing and Sailing
    Eric Jan shares how the combination of in-person and remote work enhances team collaboration with management starts with understanding people and their processes.
  4. The Future of Freelancing and Marketing Technology
    Stephan and Eric Jan explored how freelancing offers flexibility and freedom, but requires proactive planning and AI is transforming the marketing landscape, making tasks easier and faster.

Want to hear the full conversation?
🎧 Watch the full episode on our LinkedIn and explore how purpose-driven leadership can redefine success in business and beyond!