Quick access to qualified and comprehensive customer data is crucial in the rapidly evolving realm of sales and marketing. That’s where Clay takes the stage. Clay’s data enrichment is one of the key trends in lead generation in 2024. It’s used by lead generation and sales specialists all over the world to gain better customer insights. In this article, we will discuss the fundamentals of Clay’s enrichment process, its main features, and how to use Clay’s AI assistant to reduce hours of work weekly.
Basics of the Clay enrichment process
Data gathering: First of all, Clay gathers your first-party data – information you already have about your customers, such as contact details or purchase history. This information serves as a foundation for the enrichment process.
Data Matching: Next, Clay matches your first-party data with data from 75+ external sources. These sources include Apollo, Sales Navigator, Hunter and more. The goal is to find additional information that can fill in gaps or provide new insights into your customer base.
Data integration: The data is then integrated into your current customer profiles. Adding fields with new information, updating existing data, or cleaning the data – this is what the integration process includes. The result is a more complete and accurate picture of each client.
Uncovering insights: Finally, you can unlock the insights of your customer profiles. This may include more personalized outreach, a better understanding of customers’ preferences, identifying high-value segments, and more.
With this step-by-step procedure, you can transform your basic customer data into a powerful resource for stimulating growth.
And now let’s talk about the key features of Clay’s data enrichment.
Upleveling data quality: Use Clay’s waterfall feature to supercharge coverage and quality. This feature allows you to use several enrichment tools for any information field. Additional bonus here: you only pay when the result is found.
Pre-built templates: Clay offers a collection of ready-made templates designed for common use cases. With these templates, you can customize your workflows in no time. Particularly, you can personalize your B2B outreach, score prospects or leads, apply to businesses for SEO or paid advertising, find keywords and so much more.
Expanding your borders: You are not limited by Clay’s native integrations. Instead, using webhooks, you can connect to any prospecting, data enrichment tools, and CRMs if you have API access to them.
AI power: Free up your time and bring your data enrichment effort to the next stage. With Clay’s Claygent assistant, it is easy to automate web research and data collection tasks. Upgrade your customer profiles with comprehensive information about office locations, blog topics, SOC-II compliance, job positions, company investors, and more.
Summing up
Clay’s data enrichment is all about convenience and resource-saving. You can build super complicated workflows in no time and automate most of your tasks to focus on nurturing sales. Find all your favorite tools gathered in one place and enjoy shortcuts to your data enrichment goals with Clay.