On Thursday, October 31 we hosted a live event dedicated to an important topic in sales – Cold Calling. This discussion highlighted the power of proper perception of the cold calling process and provided practical guidance on implementing impactful strategies.
You can watch the recording by this link:
Our speakers:
Our speakers have already presented at our previous event “The Truth About Sales: Why Process Doesn’t Matter” and this time they also decided to bring their extensive experience in turning cold calls into powerful assets.
Rafael Foerg is a cold calling strategist and a specialist in closing big deals. With an impressive track record of closing large deals, Rafael has redefined cold calling as a powerful tool for realizing big opportunities. His expertise is in turning fear and uncertainty into confidence and precision. At this event, Rafael will reveal his proven tactics that target decision makers and address the unique challenges of large organizations and enable cold calling to be a game changer in sales.
Stephan Spijkers is a co-founder of PIM Vendors and Navigatio and a sales strategist. A seasoned entrepreneur and e-commerce strategist, Stephan has a deep background in B2B communications and sales. Recognizing that cold calling is an essential skill for establishing new contacts, Stephan emphasizes the importance of preparation and empathy to ensure that every call is effective. Stephan will join Rafael to share his insights on effective customer service strategies and how to combine persistence with genuine human connection.
Event Highlights:
Our speakers shared powerful insights into the cold calling process, emphasizing mindset, persistence, and strategic preparation as the keys to success. Rafael acknowledged a common sentiment: “No one really enjoys cold calling,” and confessed that even he used to hate it, until it became a natural part of his routine. He emphasized that consistency transforms this process into an effective tool and also shared his own experience of sometimes needing 40 or even 50 tries to reach the right person, underscoring that persistence is essential.
A key part of Rafael’s approach involves crafting a power pitch. “It’s not just what you say – it’s how you say it,” – confidence, tonal warmth, and a genuine desire to help can make an immediate difference. “You’re there to help, to serve, and that energy should come through right away.”
Stephan Spijkers further highlighted that preparation and empathy set the tone for a productive conversation. He recommended starting with a straightforward, clear introduction and immediately addressing the prospect’s potential challenges. “Focus on asking the right questions, to show you’re interested in their needs, not just a sale.”
The short message of our session is: “If you approach the call with the intention to genuinely help and serve, that energy resonates. But if it’s all about closing the deal at any cost, it’s easy to come across as pushy or desperate.” This encounter was about mindset. All sales interactions, should come from a place of power, not force. This approach resonates with potential clients and creates a foundation of trust.
Struggling like Rafael once did?
Then book a call and use his powerful expertise to turn your cold calls into real wins! Learn directly from an expert with a proven track record in closing big deals, and discover personalized tips to build confidence, sharpen your pitch, and connect with decision-makers more effectively.
