On December 17th, 2025, we welcomed Joris Van Huët for an insightful conversation on entrepreneurship, marketing, and the power of self-awareness in a constantly evolving industry.
Joris shares his personal journey—from his early life and education to the unexpected turns that shaped his career in marketing. Guided by reflection and curiosity, the discussion explores how understanding real market needs, embracing non-linear career paths, and learning from mentors can fuel long-term growth. Together, we dive into the balance between creativity and data, the nuances of marketing analytics, and what the future holds as AI continues to reshape the field.
A Global Perspective on Entrepreneurship
Joris reflects on how his multicultural background influenced his mindset, adaptability, and approach to building meaningful work.
Finding Value in the Detours
Rather than a straight path, Joris highlights how job hopping and experimentation provided valuable insights, skills, and clarity about what truly matters.
The Power of Self-Reflection
Personal and professional growth, he notes, begins with asking the right questions—about yourself, your goals, and the impact you want to make.
Mentorship & Confidence
From navigating peer pressure to learning from mentors, the conversation underscores how guidance and self-belief shape sustainable careers.
Marketing at the Intersection of Data & Creativity
Joris explores the critical difference between causation and correlation, and why AI should be seen as a tool to enhance—not replace—human insight.
Adapting to What’s Next
As technology continues to evolve, trusting the process and staying adaptable remain essential for success in modern marketing.
Want to dive deeper into the conversation?
🎧 Tune in to the full episode on our LinkedIn and discover how reflection, data, and creativity come together to shape the future of marketing.