Cold email outreach is a chief instrument in outbound marketing and the means of the first contact with a lead. And as you never get a second chance to make the first impression, you only can send a compelling cold email once. If the letter is ineffective, the impression of your entire company will be spoiled, and further communication will be questionable, to put it mildly. Understanding how much is at stake, you know how important it is to craft a cold email right. We provide you with the best up-to-date strategies to make your cold email fully operative and engaging.
- Keep it short
In today’s realities, prospects are regularly bombarded with tons of information. To get a place in this abundance you need to keep your message short and direct. A friendly greeting, a word about your company and then moving to the reason why you have reached out and what your offer is is more than enough in terms of the content.
- Leverage personalization
74% of people say they are frustrated if their email isn’t personalized. Since information is much more valuable to prospects when you communicate with them in a personalized way, it’s worth leveraging personalization approaches:
- Addressing recipients by their full name
- Mentioning events that happened in their career
- Offering your product in a way that fixes their problems.
- Opt for a correct timing
The right timing opens many doors. Not only the content but also the time of sending an email determines whether it will be read or not. According to studies, optimal timeframes and days for scheduling your email are Thursday at 10 a.m., Tuesday at 9 a.m., and Wednesday at 8 a.m.
- Use AI to create your first draft
Creating a dime a thousand cold emails per day may be tiresome. AI-powered solutions may be an answer to this problem. You can leverage the power of such solution to craft a draft of your cold email in mere seconds while also keeping your copy spam-free.
- Put yourself in your ICP’s shoes
Know your prospect as you know yourself. If this is an exaggeration, then only a little bit. Understanding the pains, needs, and interests of your target audience is key to the success of your email campaign. To identify what your ICP is breathing in, you should do thorough research using their LinkedIn, company websites, and trends of the industry they are engaged in.
- Craft a winning subject line
A subject line is the first frontier of your communication with prospects. Hence, it should be compelling enough to entice the prospect to continue reading. To create an engaging and relevant subject line, follow the next guidelines:
- Keep it short and simple;
- Leverage personalization;
- Make it specific.
- Choose a company’s email address
When choosing between personal and corporate email addresses, always go for the latter. Company email addresses look professional and authentic to prospects. Instead, utilizing email domains such as Yahoo and Gmail can alienate your audience because they don’t inspire enough trust.
- Offer a straight-forward CTA
A call to action (CTA) is everything when it comes to guiding your prospects to the step you want them to take. It’s exactly this part of your cold email that suggests the recipient book a call or open the link. CAT should be straightforward and persuasive but not pushy. Good examples would be: “Find out how it works” or “Book a 15-minute call in September”.
- Preview your email, again and again
When everything is ready, it’s no time to relax, it’s time for a thousand checks. A meticulous preview of a final version of your email is a stage as important as all the previous ones. Ensure your text is free from grammar mistakes, has all the necessary attachments and images, and speaks directly to the target audience.
Concluding Up
Creating a perfect cold email is a tough nut to crack. You need to implement a mixture of personalization, precision, and clarity to achieve satisfactory outreach results. Additionally, crafting compelling content and understanding your audience is critical for a decent response rate. Yet, it is definitely worth all the effort as cold emailing is a highly efficient instrument to close leads. Hence, don’t hesitate to use the above tips to increase your cold email effectiveness and boost your conversion rates. Good luck on this journey!