Outbound that generates qualified leads

LinkedIn and email campaigns designed, operated, and reported by GTM engineers. We run the campaigns through to a genuine expression of interest, then hand the opportunity to your team with full context.

30 minutes with a GTM engineer to explore how outbound applies to your case.

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01

If outbound has not worked for you before

The cause is usually one of six, and each one is fixable.

Wrong ICP

The offer reaches people who do not have the problem it solves.

Poor deliverability

Messages are filtered before the prospect sees them.

Generic copy

Templated messages get treated like templates.

Manual load

Lists, personalisation, and follow-ups drain the sales team's time.

Scattered data

Multiple tools and no single view of what is working.

No process

Late replies and forgotten follow-ups lose interested prospects.

02

What we do about it

Fit-first targeting

Lists built on fit, with intent signals added where they apply, so the offer reaches people who hold the problem.

Cold email infrastructure

Separate domains, warmup, and validation that keep your cold email out of spam and in the inbox.

Human-written copy

Written by someone who understands your buyer, then optimised over time as replies come in.

GTM engineering

Automation and enrichment that carry the repetitive work a team of SDRs would otherwise do.

Campaign dashboard

A single dashboard showing what each campaign is doing and where it is working.

Sequenced follow-up

Every touch scheduled across LinkedIn and email, so nothing is dropped.

03

Our process

  1. 01

    Hypothesise

    GTM hypotheses built for your offer, market, and segments.

  2. 02

    Identify

    Right people, right companies.

  3. 03

    Develop

    Sequences suited to your offer.

  4. 04

    Engage

    LinkedIn and email.

  5. 05

    Hand over

    Interested prospects passed over with full context.

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04

Our technology

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Across enrichment, sequencing, deliverability, and automation. The tools carry the volume. Our know-how and human creativity decide how they are used.

05

Project timeline

Week 1

Strategy, ICP, email warmup, LinkedIn setup.

Week 2

Lists, campaigns, copy, CRM integration with lead handover system and reporting, approval.

Weeks 3 to 4

LinkedIn live in week 3, email in week 4, weekly reporting begins.

Weeks 4 to 6

First leads arrive. Copy and targeting revised against reply data.

Months 2 to 3

Enough volume to judge which segments and messages perform. Budget concentrates on those.

3+ months

Scaling and long-term partnership. Winning segments widen, new markets and channels are added on a proven base.

06

Outbound stabilises in about three months

No lock-in, one month notice. But the first weeks do not yet show the full result.

WEEK ONEMONTH THREEWARMUPSEQUENCESVOLUMEDEALS
01020304THREEMONTHS

01

Warmup comes first

Inboxes need weeks of controlled sending before they carry volume.

02

Sequences are hypotheses

The first version is a guess. Data comes after a full cycle of replies.

03

Volume takes time

A reliable read needs thousands of contacts, spread by daily limits.

04

Deals close later than campaigns

A reply in week five often becomes revenue months afterwards.

07

Investment and packages

Flexible costs, tools and services included, no lock-in: 1 month notice period.

LinkedIn, managed

€199per profile / month

profiles

Volume500 contacts / m
Lead conversion*≈ 2%

LinkedIn profiles — you provide them, or rent at €85 / account / month.

E-mail, managed

€29per inbox / month

inboxes

Volume150 contacts / m
Lead conversion*≈ 1%

Inboxes — domains and inboxes are included.

Your project budget

Recommended starting volume: 3–4 LinkedIn profiles and 12–15 inboxes per month.

LinkedIn, managed
Unique contacts / month
1,500
Leads / month*
30
Cost / month
€597
E-mail, managed
Unique contacts / month
1,800
Leads / month*
18
Cost / month
€348

Total per month€945

≈ cost per lead€20*

First month, including the one-off installation: €1,544

Installation · one-off

€599one-off

Yours to keep:

  1. 01GTM strategy
  2. 02Hypotheses
  3. 03Copy
  4. 04Tech setup
  5. 05Data

Why setup is billed once

Researching your product, your market, and your competitors takes real hours. So does adapting our playbooks to your case and building the outreach infrastructure from scratch.

Folding those hours into a monthly retainer would mean charging you for them every month, long after the work is done.

So we bill setup once, separately, and hand over every artifact we build: strategy, hypotheses, copy, tech setup, and data. If you leave, it stays with you.

*Estimated results based on benchmarks and our historical data. Lead = interested reply. Actual performance depends on your offer, ICP, and industry.

Included in every retainer

  • Tools
  • List building & contact data
  • GTM strategy & copywriting
  • Automations setup
  • Reply qualification
  • CRM integration & reporting
  • Customer success
  • Regular online meetings & offline workshops (NL only)
  • Access to best practices

Which channel to run

LinkedIn, managedE-mail, managed
Higher conversionsConversionsLower conversions
Hard to scaleScaleEasier to scale
Slower hypotheses validationValidationFaster hypotheses validation
Easier deliverabilityDeliverabilityHarder deliverability
Social activity adds credibilityCredibilityLower credibility
Higher costsCostCheaper

We recommend both. The same list worked across LinkedIn and email replies more often than either channel alone.

1 LinkedIn profile to 3 or 4 inboxes keeps the bandwidth balanced.

08

Experience across 50+ projects

Campaigns delivered for software product and service companies, digital agencies, education providers, healthcare manufacturing, and outsourced services.

Software products

Software services

Digital agencies

Education providers

Healthcare manufacturing

Outsourced services

  • PIMVendors
  • SCHRIFT
  • PDL-profit
  • FatQat
  • Genius Software
  • Fleetika
  • Cassini
  • SmallGiants
  • Promptwatch
  • Foxi Education
  • AnyforSoft
  • CodeLions
  • Stfalcon
  • OneDot
  • Koitechs
  • KPI-Creatives
09

Complementary services

Outbound works harder when buyers already recognise you. We also run LinkedIn personal branding and webinars that build inbound demand alongside your campaigns.

Discuss your outbound campaign

Book a workshop session. We validate your ideas, share what works in your niche, and give you our observations on the market you are selling into.

A working session rather than a discovery call. Bring your ICP and your current numbers, and we will explore how outbound applies to your case.